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Job Title: Market Research Analyst
Sector & Industry: Market research analysts are fundamental across various industries, including financial services, healthcare, consumer goods, and technology. Their insights drive business strategy by understanding market conditions, consumer preferences, and product potential.
Salary Range: US Salary Range: The salary range for a Market Research Analyst in the United States is generally between $50,000 to $80,000 per year, depending on experience, education level, and geographical location.
Keywords: Market Research, Analysis, Data Collection, Statistical Software, Reporting, Competitive Analysis, Trends, Forecasting.
Responsibilities:
- Design or assist in the development of surveys and questionnaires
- Collect data on consumers, competitors, and market conditions
- Analyze data using statistical software
- Interpret data, formulate reports and make recommendations
- Use online market research and catalog findings to databases
- Provide competitive analysis on various companies’ market offerings
- Identify market trends, pricing/business models, sales, and methods of operation
Skills & Qualifications:
- Bachelor's degree in Market Research, Statistics, or related field
- Proficiency in statistical software and Excel
- Strong analytical and critical thinking skills
- Understanding of data collection methods (polls, focus groups, surveys etc.)
- Experience in data analysis and forecasting
- Excellent written and verbal communication skills
Primary Jobs to be done
Key Skills & Qualifications
Ideal Personality Traits
Typical Work Context
Personal Traits:
- Detail-oriented
- Curious and inquisitive nature
- Critical thinker
- Strong communicator
- Proactive and self-motivated
Work Focus: People (interaction with respondents and stakeholders), Product (analyzing product performance and potential), Process (creating and following methodologies for research).
RESUME PLUS TRAITS TO LOOK FOR WHEN HIRING
RESUME PLUS
Core Competency
Core Competency & Score: Analytical Skills – 90%, as the core function of the role is to analyze data and provide actionable insights.
Work Context
Primary 3P & Score: Process – 60%, since a substantial portion of the job involves setting up and adhering to research methodologies and processes.
Ideal Personality Attribute
Essential Big 5 Trait & Score: Openness to Experience – 80%, as the role requires a high level of creativity and intellectual curiosity.
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